The California-based chain wants the world to know it does more than chargrilled burgers.
The Habit Burger & Grill has a new logo to reflect its new name, which features an ampersand. The Irvine-based quick service chain will now be known as The Habit Burger & Grill, according to a news release.Restaurants, Food and Drink |“This isn’t a rebrand. We’re not changing anything about who we are. But we wanted to better communicate the variety that we have on our menu and the fact that we’re about more than just incredible burgers,” he said in a phone interview.
Current limited-time menu items at Habit include the French Onion Char and an Apple Pie Shake. They will be available throughout the summer or while supplies last, according to representatives. “In addition to the name change, we’re also freshening up our overall look and feel,” Hinchliffe said.“We’re using a poppy-orange color as our primary brand color now.”
Interior digital signage will change, but exterior signage will be a slow rollout, according to representatives. The first restaurant is expected to be one under construction in Virginia Beach, Va.“Diehard fans are already embracing the ampersand,” he said.Kurtenbach: Brandon Aiyuk's 49ers future is sealed.
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