Ashley Harmon shares more on her desire to create a solution for some of the health needs of communities often overlooked by the supplements industry. In addition, she shares the science behind her team's multivitamin, her path to scaling, and words of wisdom for those seeking to enter the industry.
of dementia and Alzheimer’s in melanated people, they’ve also included Lion’s Mane, Vitamin B12, and Vitamin E to support cognitive health and mental focus.“It took us over a year to manufacture during the pandemic - ingredients were out of stock, shipments were delayed and the FDA-registered manufacturing facilities were backlogged for months,” Harmon shares. Following these delays, Mela Vitamins launched its Daily Essentials in July of 2022.
“The health and wellness industry has had a complicated and often harmful history with melanated people who continue to experience inequalities. This has created distrust among those communities of not only the healthcare system but also of preventative wellness products like supplements. But we at Mela are working to change this,” says Harmon.
Harmon’s long-term hope is that the supplement industry continues to research and invest in new, custom-formulated products that address the unmet needs of various communities. She too hopes the industry will infuse greater accountability and transparency into considering the types of ingredients used in formulas.
“There are countless multivitamins, sleep aids, and energy supplements on the market. You have to find a problem you want to solve and create a product that has a unique value proposition that stands out in a busy market. Consumer focus groups are a great, low-cost way to understand consumer needs and test your pricing and branding.”“I am proof that you do not have to be a doctor to launch a supplement company, but you do have to build a foundation in science.
While these pieces of wisdom have inspired a great deal of opportunity for Mela Vitamins, Harmon’s long-term vision is to grow the company to a go-to supplement brand for melanated people: “We have created a new niche within the wellness and beauty supplement industry that has been largely underserved, and we want to continue to be leaders driving research and innovation in this area.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Wellness on Wheels Is PossibleHuman error accounts for over 90% of car accidents, so the introduction of multi-modal sensors in vehicles could reduce risks for drivers.
Read more »
What If We Make Affordable Child Care About Wellness?Brooding: In this column, KJezerMorton offers a creative way to get powerful people to care about affordable child care: get wellness influencers to talk about it
Read more »
Eye Candy: Resolution ReadingHere are four books to kick-start a new wellness routine this year.
Read more »
China's Ant Group says founder Jack Ma will give up controlWASHINGTON (AP) — E-commerce billionaire Jack Ma will give up control of Ant Group, the leading Chinese financial technology provider he founded. In a statement posted Friday, Ant Group said that after an ownership restructuring, “no shareholder, alone or with other parties” will have “control over Ant Group.” The company is an affiliate of e-commerce giant Alibaba, which Ma also founded.
Read more »
China's Ant Group says founder Jack Ma will give up controlLeading Chinese financial technology provider Ant Group has announced that its founder, e-commerce billionaire Jack Ma, will give up control of the company.
Read more »
Founder of 84 Lumber, Pa. businessman Joe Hardy, dies on his 100th birthdayBorn in Western Pa., Hardy opened his cash-and-carry lumber business in 1956 in the town of Eighty Four, Pennsylvania.
Read more »