Brooding: In this column, KJezerMorton offers a creative way to get powerful people to care about affordable child care: get wellness influencers to talk about it
speaking out about the need for accessible affordable child care, and their demands are urgent and uncompromising. They are also often made in the context of maternal wellness. This narrative, which is rooted in the needs of the self, is what is catching on. If there’s any narrative that might be able to get the job done, it’s this one.
There are plenty of ways to make a case for affordable, accessible child care today without talking about children — but a narrative has to ignite the imagination of everyday people. The U.S. Defense Department operates the country’s largest subsidized day-care program, spending $1 billion a year on caring for about 200,000 children in military families. That’s thanks in large part to the decades-long project by M.A. Lucas, who created the U.S. Military’s Child Development Program in the 1980s. In order to sell the idea to the DoD, Lucas emphasized that the lack of child care was hindering service members’ readiness.
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