COSTLY CONTROVERSY: It's a bad day to be a Target shareholder after the brand sparked outrage with its newest pride collection
Target is experiencing a similar trend that Anheuser-Busch saw following the Bud Light backlash after the brand sent transgender activist Dylan Mulvaney a
with the influencer's likeness as part of an ad for the company's March Madness contest and to celebrate the year anniversary since Mulvaney began identifying as a woman. Bud Light has faced intense backlash from longtime customers over recent campaign with transgender activist Dylan Mulvaney. The Bud Light parent lost billions in market value as nationwide boycotts of the beer began and sales tanked. CEO Michel Doukeris attempted to distance the company from the campaign while also vowing to help distributors who bore the brunt of the financial outcry. Several executives who created and launched the campaign have since been put on leave.
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Target holds 'emergency' meeting over LGBTQ merchandise in some stores to avoid ‘Bud Light situation’Many Target locations across the country feature massive June Pride month displays on an annual basis, with items this year ranging from 'tuck friendly' bathing suits for transgender people to mugs that say 'gender fluid.'
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Bud Light buying back unsold, expired beer from wholesalers as sales continue to suffer: reportBud Light informed wholesalers it would buy back unsold beer once it expires as the company continues to face backlash, according to the Wall Street Journal.
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Bud Light is giving beer away for freeThe marketing campaign is the most recent effort to recover beer sales after a boycott was imposed on the brand in April.
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As Bud slips, Heineken plots further shake-up of U.S. light beerAs investors try to assess the fallout on global brewing leader Anheuser-Busch InBev from a backlash against Bud Light, rival Heineken is spending $100 million to promote a new light beer to Americans.
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Bud Light anti-trans backlash has some weighing potential 'chilling effect' on corporate LGBTQ+ supportSales of Bud Light fell for a sixth straight week following uproar over the brand's partnership with trans influencer Dylan Mulvaney.
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Report: Bud Light's Sales Continue to Collapse After Mulvaney PartnershipBud Light’s embrace of transgender activist Dylan Mulvaney has soured consumers’ taste for many Anheuser-Busch brands, say business reports.
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