Bud Light informed wholesalers it would buy back unsold beer once it expires as the company continues to face backlash, according to the Wall Street Journal.
sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of"girlhood." Backlash was swift, and the promotion is now considered one of the most polarizing in the history of the digital space."The brewer recently told its wholesalers that it would buy back unsold cases of beer that have gone past their expiration date," the Wall Street Journal report.
Bud Light has reportedly informed wholesalers it would buy back unsold beer once it expires as the company continues to face backlash from its polarizing pact with transgender influencer Dylan Mulvaney."Anheuser-Busch works with 385 independent distributors, or wholesalers, across the country," the WSJ added.
Compared to a year ago, retail sales of Bud Light in the U.S. were down by 23.6% in the week ending on May 6, surpassing the 23.3% decline the brand saw in the last week of April, according to data from Bump Williams Consulting and NielsenIQ, cited by
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