Experts say growing anti-trans sentiment threatens to stretch out the Bud Light boycott for longer than normal.
Sales of Bud Light fell for a sixth straight week following the uproar over the brand’s partnership with trans influencer Dylan Mulvaney, new industry data shows, leaving more analysts weighing the short-term and long-term fallout for the 40-year-old light beer.
The publication said that volumes were down for Budweiser, Busch Light and Michelob Ultra — beer brands owned by Bud Light’s parent, Anheuser-Busch InBev. However, volumes rose for rivals like Coors Light TAP, -1.33%, Miller Lite and Pabst. A number of states have banned gender-affirming care for minors. Meanwhile, Florida Gov. Ron DeSantis went after Walt Disney Co.’s DIS, -2.18% self-governing status after the company criticized a state law that bans discussion of sexual orientation or gender identity in public-school classrooms through third grade.
Also see: Target removes some LGBTQ merchandise from stores ahead of Pride month after threats to workers JPMorgan analyst Jared Dinges, in a note on Tuesday, said that the focus for AB InBev investors “has shifted squarely to the potential impact from the Bud Light controversy, and away from prior debates such as Latin America earnings trajectory.”
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