Sales of Bud Light have recorded declines for six consecutive weeks after a product endorsement from Dylan Mulvaney, a transgender influencer, set off ire among many conservatives.
over a product with ample alternatives, outcry from political figures and celebrities and amplification on social media, experts told ABC News.
"Generally, boycotts get called and have very little effect," Gerald Davis, a professor of organizational behavior at the University of Michigan Graduate School of Business. "For now, everybody is mad." Meanwhile, sales of rival beers have surged. Sales of Coors Light jumped almost 23% over the week ending on May 13 compared to a year ago; while sales of Miller Lite climbed 21% over that period, the data showed.
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