Takealot looking to sell Superbalist: report

Takealot to sell Superbalist due to increased competition from Chinese rivals.

Takealot is looking to sell its fashion retailer Superbalist because of concerns about increased competition from Chinese apparel shops Shein and Temu,

The parent company that owns and operates Temu – PDD Holdings – also owns Pinduoduo, a popular e-commerce platform in China. Temu disagreed with the suggestion that it relied on the so-called de minimis rule that lets goods of low-value enter South Africa while avoiding Customs declarations or duties.

In 2013, Citymob changed its business model to focus on fashion eCommerce and rebranded itself as Superbalist, which eventually became the largest online fashion retailer in South Africa. However, the founders left Superbalist in December 2019 and joined The Foschini Group two years later to help the company realise its eCommerce ambitions.

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