Takealot wants to sell Superbalist

Takealot is looking to sell its fashion retailer, Superbalist, because of concerns about increased competition from Chinese apparel shops Shein and Temu.

Takealot is looking to sell its fashion retailer Superbalist because of concerns about increased competition from Chinese apparel shops Shein and Temu.

Shein and Wish have a strong presence in South Africa’s eCommerce market, and Temu recently joined their ranks with a successful local launch. The National Clothing Retail Federation had flagged these issues with the South African Revenue Service . Citymob quickly became a favourite among online shoppers thanks to its exclusive experiences, premium products, and hand-selected styles.

Superbalist continued to operate as an independent brand under its existing management team, led by Hanan and Jedeikin.

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