Is Superbalist Copying Local Talent’s Ideas For A Profit? [Images]

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Two local designers woke up last week to a flurry of messages from fans about their designs having been stolen by Superbalist. Loyal customers had brought to their attention that the large e-commerce website was selling a top and pants set that they had "100% copied" from the two local designers - BeachCult and Cara Saven Wall Design, who had collaborated on the designs in a limited edition clothing range.

Either approach Beachcult to sell the original design thereby supporting local designers or do a changed-up version of the design if they want to sell at a cheaper price point. Superbalist did reach out to them, with the CEO, David Cohen, personally apologising and promising to get to the bottom of this. He also apparently offered to look into what they "would have paid" a designer if they were to have sold the original item/print on their website.

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