Starbucks is implementing a new code of conduct requiring customers to make a purchase to use the restroom and remain in its stores. This policy change aims to address safety and comfort concerns for paying customers.
Starbucks is putting an end to its policy of welcoming everyone into its stores, regardless of whether they make a purchase. The coffee giant announced on Monday that it will implement a new code of conduct in all company-owned North American locations, requiring patrons to buy something to stay and use the restroom. This policy reversal comes after years of grappling with issues like unruly behavior, drug use, and safety concerns .
The new rules, designed to prioritize paying customers, also prohibit discrimination or harassment, outside alcohol consumption, smoking, vaping, drug use, and panhandling. A Starbucks spokesperson explained that the majority of other retailers already have similar policies in place. The company emphasized that the goal is to create a more comfortable and welcoming environment for all customers by setting clear expectations. Violators of the code of conduct will be asked to leave, and the store may contact law enforcement if necessary. Starbucks stated that employees will receive training on how to effectively enforce the new policy. This change marks a return to a stricter approach after Starbucks implemented an open-door policy in 2018 following the arrest of two Black men at a Philadelphia store who had not purchased anything. The incident sparked national controversy and forced Starbucks to reassess its policies. However, the company has since faced challenges with escalating disruptive behavior in its stores, leading to the closure of several locations due to safety concerns. The new rule is part of a broader strategy by Starbucks' new chairman and CEO, Brian Niccol, to revitalize the brand and recapture its original community coffeehouse atmosphere. Niccol aims to address issues like long drive-thru lines and mobile order backups, making Starbucks visits more enjoyable and convenient
STARBUCKS POLICY CHANGE OPEN-DOOR POLICY CUSTOMER BEHAVIOR RESTROOM USE SAFETY CONCERNS RETAIL COFFEEHOUSE
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