Sizing Up CNN+: A Big, Risky Bet to Expand the Brand

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Sizing Up CNN+: A Big, Risky Bet to Expand the Brand
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What’s another streaming service at this point, right? If that’s the reflexive reaction you had to Monday’s news of the upcoming launch of CNN+, that’s understandable. The proliferation of plus bra…

to incorporate MSNBC as part of a renewed push that will include more programming from the network that leverages in-house stars like Mika Brzezinski.

There are several different versions of CNN as we know it that will likely manifest in the form of CNN+, and it’s going to be interesting to see them battle to be the soul of this streamer. There’s a strong possibility this is the version of CNN we will see become CNN+. If the network is spending multiple hours on, say, the latest standoff between President Biden and Congress, what’s another hour or two on CNN+, discussing the same issue ad nauseam?Variety

It’s almost quaint in the year 2021 to bother to tsk-tsk this trend because the boundaries between news and entertainment were broken down so long ago that accelerating that trend with CNN+ isn’t going to be controversial. In Zucker’s CNN, his star anchors don’t have to be just anchors; they are personalities that can host a late-night show or a cooking show if need be.

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