CNN is launching CNN Plus, a new subscription service in 2022, and chief digital officer Andrew Morse says it's the brand's biggest launch since the network began in 1980
disclosed the first details of its long-awaited new subscription streaming service Monday, which will launch in the first quarter of 2022 with 8-12 hours of original live content each day.with his employees in an internal meeting Monday. A network representative confirmed the disclosure in a press release that characterized CNN Plus as a venture “that complements the core CNN linear networks and digital platforms to serve CNN superfans, news junkies and fans of quality non-fiction programming.
Morse revealed that CNN is looking to hire 450 people in the next 6-9 months to support CNN Plus, which he also said would be looking to experiment in programming formats that blur the line between news and entertainment. He also nixed the notion that CNN Plus would be bundled or integrated in any way at launch with HBO Max, the streaming service that has been parent company AT&T’s top priority. As for how the strategic course for CNN Plus could change once the merger of WarnerMedia and Discovery is completed next year, Morse would not address that, citing pending approval of the deal.
Despite the fact the network and the streaming service would share much of the same talent, Morse emphasized that CNN Plus would be clearly differentiated from CNN in many respects to avoid cannibalizing the audience for the network, which has seen its ratings decline this year after a record 2020, as all news networks have in the post-Trump era. But he also stopped short of confirming that CNN has gotten any blessing for CNN Plus from any of the network’s pay-TV partners.
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