Scouting America, formerly the Boy Scouts of America, experiences a slight increase in membership following a rebrand aimed at inclusivity. The organization, celebrating its 115th anniversary, continues to attract both boys and girls, with over 196,000 girls participating in programs last year. The rebrand comes after a period of scandal and bankruptcy for the organization.
A historic rebrand of the Boy Scouts of America has been followed by a small uptick in young people joining what will now be called Scouting America, a welcoming sign as the organization tries to move past scandal and bankruptcy.
Although the overall gain in membership was small — about 16,000 new scouts, up less than 2% from the prior year — it is still encouraging for the organization after participation plummeted during the pandemic. The organization has just over 1 million members.Although the majority of scouts are still boys, over 196,000 girls participated in Scouting America’s programs last year. More than 8,000 girls have earned the rank of Eagle Scout.
Also, the organization began allowing gay youth in 2013 and ended a blanket ban on gay adult leaders in 2015. And in 2017 it announced that girls would be accepted as Cub Scouts as of 2018 and into the flagship Boy Scout program — renamed Scouts BSA — in 2019. To fund the survivors’ settlement trust, which has started making payouts, campgrounds, and other properties have been sold, along with works of art, including Norman Rockwell paintings depicting idyllic scenes featuring Boy Scouts.
MEMBERSHIP INCLUSIVITY REBRAND SCOUTING AMERICA BANKRUPTCY
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