Scouting America, formerly the Boy Scouts of America, has experienced a small increase in membership following its rebranding in 2023, focusing on inclusivity to move past past scandals and bankruptcy.
Scouting America , formerly known as the Boy Scouts of America, has experienced a slight increase in young people joining after its rebranding in 2023. The organization, which celebrated its 115th birthday on Saturday, continues to emphasize inclusivity as it seeks to move past past scandals and bankruptcy.
President and CEO Roger Krone acknowledged some initial resistance to the gender-neutral name change but noted the overall growth in membership, particularly among Cub Scouts, the youngest scouting level. While the overall gain in membership was small — about 16,000 new scouts, up less than 2% from the prior year — it is still encouraging for the organization after participation had declined significantly in recent years. Krone said the organization is working to make its programs more accessible to a wider range of people by digitizing all its materials and offering multilingual support.Krone said the organization is working to digitize all its materials, creating a platform that will also allow for programs to be made multilingual. That, for instance, could help a parent who doesn't speak English follow along with their scout, he said. Wally Tirado, who works closely with scouts in the Dallas area through a Scouting America leadership group, said the diversity among youth members was evident at a recent dinner honoring new Eagle Scouts. He called it a “room full of cultures' from around the world. “It’s still the same program,” said Tirado, a district commissioner in the Circle Ten Council. “Just because we changed our name doesn’t mean we changed what we do.” The name change will officially take effect during the weekend birthday celebration, when sites across the U.S. will be illuminated in red, white and blue, including Niagara Falls and the Empire State Building. A redesigned flag with the Scouting America brand will be raised next week at headquarters in the Dallas suburb of Irving.
Society Scouting America Boy Scouts Of America Rebranding Membership Increase Inclusivity Bankruptcy Sexual Abuse Scandals Roger Krone
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