Scouting America, formerly the Boy Scouts of America, celebrates its 115th birthday with a rebrand and a slight increase in membership. President and CEO Roger Krone acknowledges the positive response to the name change, which aims for inclusivity and reflects the organization's evolution.
A historic rebrand of the Boy Scouts of America has been followed by a small uptick in young people joining what will now be called Scouting America , a welcoming sign as the organization tries to move past scandal and bankruptcy.
Although the overall gain in membership was small - about 16,000 new scouts, up less than 2% from the prior year - it is still encouraging for the organization after participation plummeted during the COVID-19 pandemic. The organization, which began allowing girls to join its scouting programs in 2018, has just over 1 million members.Although the majority of scouts are still boys, over 196,000, girls participated in Scouting America's programs last year.
Also, the organization began allowing gay youth in 2013 and ended a blanket ban on gay adult leaders in 2015. It began accepting girls as Cub Scouts as of 2018 and into the flagship Boy Scout program - renamed Scouts BSA - in 2019.
Scouting America Boy Scouts Of America Rebrand Membership Growth Inclusivity
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