San Francisco’s role in sustainable fashion was highlighted on February 26 with the reopening of The RealReal’s flagship store on Post Street in Union Square. Media, clients and guests attended the event, exploring the redesigned space and viewing the film Journey of a Bag, which focuses on craftsmanship and the lifecycle of luxury goods.
San Francisco’s role in sustainable fashion was highlighted on February 26 with the reopening of The RealReal’s flagship store on Post Street in Union Square. Media, clients and guests attended the event, exploring the redesigned space and viewing the film Journey of a Bag, which focuses on craftsmanship and the lifecycle of luxury goods.
The updated store reflects a shift in retail approach, blending elevated merchandising with a stronger emphasis on craftsmanship. Archival pieces are displayed in a gallery-like setting and available for purchase, positioning resale as a form of cultural storytelling rather than a purely transactional experience. Close SAN FRANCISCO, CA - February 26 - Tobi Adamolekun and Temi Adamolekun attend The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Zory Mory and Flora Tsapovsky attend The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Moanalani Jeffrey attends The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Rati Sahi Levesque attends The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Franchesca Hashim and Tenika Small attend The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Kelly Wilson and Cynthia Huang attend The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Meredith Peck attends The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Alfredo Gregory, Don Saturnino and Vic Montejano attend The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Kelly Kruger and Kimara Mitchell attend The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. The RealReal SF Store Opening SAN FRANCISCO, CA - February 26 - Tobi Adamolekun and Temi Adamolekun attend The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Zory Mory and Flora Tsapovsky attend The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Moanalani Jeffrey attends The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Rati Sahi Levesque attends The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Franchesca Hashim and Tenika Small attend The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Kelly Wilson and Cynthia Huang attend The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Meredith Peck attends The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Alfredo Gregory, Don Saturnino and Vic Montejano attend The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. SAN FRANCISCO, CA - February 26 - Kelly Kruger and Kimara Mitchell attend The RealReal SF Store Opening on February 26th 2026 at The RealReal San Francisco in San Francisco, CA. Chef Alex Hong of Sorrel and Arquet curated a seasonal menu for the evening, with dishes including persimmon and walnut with Korean melon and anchovy chili, as well as bluefin tuna with black olive, radish and spiced chili oil. The reopening marks a new phase for The RealReal, which continues to expand its physical retail presence. The Union Square location is the company’s eighteenth store and serves a large membership base through a combination of authentication expertise and technology. The business focuses on extending the life of luxury goods across categories including fashion, jewelry, watches, art and home.
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