The 7,158-square-foot Arket flagship on Rome's Via Frattina marks the second unit in the country after the opening of the Milan store in 2024.
is continuing well into 2026 with a new opening in Rome, its second store in Italy after the big Milan flagship unveiled in 2024. “We have big respect and love for the Italian market, which expects high level of fashion, quality and handcraft.
The Milan store and our digital store have sparked good reactions in the market,” said Pernilla Wohlfahrt, managing director of Arket and a veteran of On Friday, the company will open its new store on Rome’s Via Frattina, a luxury and fashion shopping thoroughfare. Spanning 7,158 square feet across three floors, it is roughly two-thirds of the Milan flagship on Piazza Cordusio.blueprint, the interiors wink to the local culture and architecture, with the grand staircase connecting the three floors done in Rosso Levanto red marble flanked by minimalist displays and furniture. Decked in gray with a same-tone terrazzo flooring alternated with parquet, the store features wooden furniture in lighter and darker iterations, nodding to Scandi design.“The store is very centrally located in Rome, offering a curated selection of Arket’s products,” Wohlfahrt said, mentioning the mix of women’s and men’s ready-to-wear, as well as accessories, body care and design items.“We always follow what customers want. Fashion is the strongest category right now, but home goods are really growing. We will soon add fragrances, too” Wohlfahrt offered.strategy entails not only first-tier cities — as Milan and Rome — but also smaller towns. She cited Sweden as an example where the brand opened its second store in Malmo, following its debut in the capital of Stockholm in 2018. Including the Rome unit, Arket counts 55 flagships globally. The e-commerce site is available in more than 70 countries. Arket’s retail streak kicked off in 2014 with 11 store openings, including Barcelona, Spain and Warsaw, Poland. Last year was the Swedish brand’s busiest, with 14 new flagships unveiled in key European markets such as Oslo and Bergen in Norway; Vienna; Prague, Czech Republic; and Dublin. In 2026 retail consolidation sees additional openings in Athens, Greece; Vilnius, Lithuania; and its third store in Warsaw.The brand launched in 2017 on Regent Street in London and has been steadily building momentum, expanding in Europe and Asia-Pacific. Wohlfahrt said that Germany and the U.K. are the strongest countries in Europe, which remains a focus for Arket, alongside Asia, where China and South Korea are enjoying momentum.Every Air Jordan Sneaker Releasing in April. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the GoogleWWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Waldorf Astoria restyles suites at Rome CavalieriThe first phase of the multi-year project is planned for completion in 2027.
Read more »
Bruce Springsteen doubles down on anti-Trump, anti-ICE stance, says 'blowback is just part of it'Fox News Channel offers its audiences in-depth news reporting, along with opinion and analysis encompassing the principles of free people, free markets and diversity of thought, as an alternative to the left-of-center offerings of the news marketplace.
Read more »
Jayapal doubles down on anti-ICE terror claims as DHS shutdown triggers historic travel chaosFox News Channel offers its audiences in-depth news reporting, along with opinion and analysis encompassing the principles of free people, free markets and diversity of thought, as an alternative to the left-of-center offerings of the news marketplace.
Read more »
Jayapal doubles down on anti-ICE terror claims as DHS shutdown triggers historic travel chaosFox News Channel offers its audiences in-depth news reporting, along with opinion and analysis encompassing the principles of free people, free markets and diversity of thought, as an alternative to the left-of-center offerings of the news marketplace.
Read more »
Chicago Mayor Brandon Johnson Doubles Down on Defending Illegal AliensSource of breaking news and analysis, insightful commentary and original reporting, curated and written specifically for the new generation of independent and conservative thinkers.
Read more »
New Lord of the Ring Movie Officially Doubles Down on the Franchise’s Biggest ProblemThe Lord of the Rings: Shadow of the Past will go back to the time of Fellowship of the Ring, and continues a Middle-earth franchise problem.
Read more »