Roku said more accounts streamed Quibi shows in their first two weeks on the Roku Channel than the number of Quibi users did over the app's lifetime
The higher viewing of Quibi content on Roku is a function of Roku’s far bigger reach as well as the fact that the Quibi shows are available free on the Roku Channel, whereas Quibi charged a monthly subscription fee. In the first quarter of 2021, the, Roku estimated. As of the third quarter of 2020, Quibi reached 710,000 subscriber households, according to estimates from research firm Kantar.
In addition, more than one-third of the users who watched the Roku Channel over that two-week period streamed a Roku Originals series — with users on average streaming over nine episodes. On May 20, Roku added 30 original series to the Roku Channel starring talent like Kevin Hart, Anna Kendrick and Jennifer Lopez. Roku expects to release an additional 45 original series acquired from Quibi later this year.
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