The British government has called on streaming giants including Netflix and Amazon to disclose viewing data for shows originated by UK public service broadcasters, including the BBC, ITV, Channel 4…
In a surprising intervention, ministers have agreed with a recommendation made by British Parliament’s Digital, Culture, Media and Sport Committee ,that streamers should share top-line viewing data “to enable full analysis of PSB reach.”
Ministers added that they hope this can be done “on a voluntary basis in the first instance,” leaving open the possibility that the government could legislate data sharing should streamers be unwilling to be transparent about how shows likeNetflix, Amazon, Apple, and others are notoriously guarded about releasing viewing figures. In evidence to the DCMSC, Netflix and Amazon argued that it would be commercially sensitive to disclose such information.
The data debate comes against the backdrop of public service broadcasters fighting for relevance in a market increasingly dominated by U.S. media giants. They want their output to have guaranteed prominence in an era when viewers are reaching for the Netflix library rather than the traditional TV guide.
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