Podcast consolidation continues. Sony Music Entertainment has acquired British audio and TV producer Somethin’ Else. The record label is expanding its global podcast division after the deal, which …
has acquired British audio and TV producer Somethin’ Else. The record label is expanding its global podcast division after the deal, which will see it ramp up its in-house creative production capabilities.Sony and Somethin’ Else have previously collaborated on podcasts such asSomethin’ Else Chief Content Officer and Vice Chairman Steve Ackerman and Somethin’ Else founder, Executive Chairman and CEO Jez Nelson will jointly run SME’s global podcast content and business development strategy.
“Having collaborated with Somethin’ Else on a number of hit podcasts, we know how impactful their work has been on shaping the marketplace”, added Mackay. “Under Steve and Jez’s leadership, we can now provide a range of expanded collaboration opportunities for the podcast community globally and focus on growing a robust slate of new in-house projects.”
“We’re delighted to be joining Sony Music at what feels like a critical moment in the growth and acceleration of the global podcast industry,” said Ackerman and Nelson. “Somethin’ Else is known as the leading premium podcasting production company in the UK and our ambition is to harness that drive and creativity to make Sony Music a global market leader.
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