Retailers ready Black Friday offers as they face shorter selling season, cautious shoppers
), marked down from $84.99, retailers in Europe and the U.S. offered bargain-hunting shoppers exclusive products and steeply discounted general merchandise on Black Friday.
Isaienko, who took a day off work to hit the sales, said clothes prices had increased significantly at Zara since she moved to London from Ukraine and that she was looking to take advantage of discounts. Adding pressure for retailers is inflation-fatigued shoppers' reluctance to splurge unless they get good deals.
Black Friday marks the start of the Christmas shopping season and is known for crowds lining up at big-box stores for"doorbuster" discounts. But it has lost its luster as more Americans shop online, a trend that accelerated by the pandemic.
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