After weeks of plugging increasingly inviting discounts, retailers in the United States and several other countries are preparing for prime time. The Black Friday bargain bonanza still reigns as the unofficial kickoff of the holiday shopping season even if it’s lost some luster. In the U.S.
Shoppers pass a Christmas tree at the Bergdorf Goodman store on Sunday, Nov. 24, 2024, in New York. Items on sale for Black Friday are displayed at Macy’s department store on Sunday, Nov. 24, 2024, in New York. Items on sale for $5 are displayed at a Five Below store on Sunday, Nov. 24, 2024, in New York. A sign promoting Black Friday deals sits on table with a display of mirrorless cameras in a Best Buy store Thursday, Nov. 21, 2024, in south Denver.
Impulse purchases and self-gifting are a potential area for big sales growth, and business isn’t going to increase without them, Cohen said. Shoppers are three times more likely to buy on impulse at a physical store than online, according to Circana research., the Commerce Department said. Although sales at auto dealers drove much of the gain, electronics and appliance stores, and bars and restaurants also saw increased purchases, a sign of healthy consumer spending.
Despite the early sales, better bargains are coming with Black Friday, according to Adobe. Analysts consider the five-day Black Friday weekend, which includes Cyber Monday, a key barometer of shoppers’ willingness to spend for the rest of the season. Cyber Monday, however, is expected to be the best time to buy clothing and gadgets like phones and computers online. Electronics discounts peaked at 10.9% off the suggested manufacturer’s price between Nov. 1 and Nov. 24 but are expected to hit 30% off on Cyber Monday, Adobe said.
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