After weeks of pushing early deals, retailers in the United States and some other countries are promising bigger discounts on Black Friday
Shoppers pass a Christmas tree at the Bergdorf Goodman store on Sunday, Nov. 24, 2024, in New York. After weeks of pushing early deals, retailers in the United States and some other countries are promising bigger discounts on, the sales event that still reigns as the unofficial kickoff of the holiday shopping season even if it's lost some luster.and to get them into physical stores at a time when many gift-seekers do the bulk of their browsing and buying online.
“People come to get the deals, but more importantly, they come for the excitement, the energy, the traditions surrounding Black Friday,” Jill Renslow, Mall of America's chief business development and marketing officer, said.has introduced an extended-release version of the doorbuster, the limited-time daily discounts that for years were all the rage — and sometimes the spark for actual brawls.
So far this holiday season, online sales have beaten expectations, according to Adobe Digital Insights, a division of software company Adobe. U.S. consumers spent $77.4 billion online from Nov. 1 to Nov. 24, 9.6% more than during the same period last year. Adobe predicted an 8.4% increase for the full season.
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