Luxury Swiss watch prices continue to decline in the pre-owned market, with notable drops in brands like Rolex, Patek Philippe, and Audemars Piguet. Experts predict this trend will continue into 2025, creating a favorable opportunity for buyers.
Tiger Woods’s New Indoor Golf League Tees Off Tonight. Here’s Everything You Need to Know.Index (done in partnership with the U.K.-based watch trading platform of the same name) follows prices for the 50 most traded timepieces by transaction value, and it showed a drop of almost 6 percent last year, hitting its lowest point since 2021—meaning this is the best time to snag a pre-owned model for your collection.Sought-after pre-owned Rolex prices dropped about 5 percent over the course of 2024.
Patek and Audemars saw a 4 percent and about a 7.5 percent decrease, respectively, within the last year, according to data from the index. Some brands had a less dramatic decline. In 2024, Omega experienced a drop of about 1 percent on the secondary market. Cartier prices, meanwhile, only fell less than half a percentage point last year, according to Subdial. Since January 2023, the French house is the only company whose individual index has2024 marks the third straight year that luxe Swiss timepieces experienced a price decline. The pre-owned watch market ballooned to new heights in 2020 and 2021 during the pandemic butin the spring of 2022, thanks to an economic slowdown and high interest rates. Overall, the Bloomberg Subdial Watch Index is down about 13 percent over two years.from the Crown to buy now, as we reported in September. Be on the lookout for a neo-vintage Submariner, a five-digit GMT-Master II, or an Explorer II, each of which is experiencing price drops—just make sure to do your research before you take the plunge.last February that we’d see a shift in the pre-owned landscape from a seller’s market to a buyer’s market in 2024, and that certainly came true. As for what to expect in 2025 from the rest of the watch world, though, we had sometake their best guess on what’s to come in the year ahead. Only time will tell if they’re as on the nose as Rostovsky.Nicole Hoey is Robb Report's digital edito
Watches Pre-Owned Market Trends Rolex Patek Philippe Audemars Piguet
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