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Several popular grocery items struck by “shrinkflation” have been identified, showing where customers already feeling the pinch at the checkout are now getting even less value for their money. Shrinkflation is a term used to describe items that have been reduced in size or weight, with the price remaining the same.
Australia’s supermarkets under fire over rising ‘shrinkflation’. Australian consumer group Choice said the “erosion in value for money” had left shoppers grappling with cost-of-living pressures “frustrated”. The trend has crept into aisles and impacts everything from breakfast foods to cleaning products. Coles’ Mighty Grain and Woolworths’ Max Charge are two cereal products downsized by 65g each in the last six months. Meanwhile, the price for each product stayed the same at $4.50.
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