The Bellamy’s Organic founder helped lead the fourth-largest baby formula producer in Australia. He says the supermarkets can make or break brands.
Australia’s supermarket giants should be banned from charging compulsory marketing and promotional fees to suppliers, and from forcing brands to discount their products, businessman David Bellamy says.
“We had no choice about when we went in the magazine and we had no choice about the price reduction, or the fact that we had to pay for that advertising and marketing,” he said.Launching his products in every Coles and Woolworths store in Australia on the same day in 2004, Mr Bellamy said if a product did not sell within a few months, it was quickly replaced by other brands.
Other groups, including EastAUSmilk, which represents eastern states dairy farmers, say it is a normal requirement “but very wrong” that supermarkets get suppliers to invest in promotional and marketing activity for their products.
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