A new study reveals that despite record-breaking spending on political ads this election cycle, their impact on voter persuasion is minimal. Experts explain that voters are often already well-informed about candidates and campaigns are increasingly using ads to boost enthusiasm among their supporters rather than sway undecided voters.
This election cycle is predicted to be the most expensive of all time, and one of the biggest expenditures for campaigns is political advertising .David Broockman is a professor of political science at the University of California, Berkeley, and he has studied the effectiveness of political ads. He said political ad spending is increasing, in part, because recent elections have been so close.
'What we saw in 2020, and are seeing again this year in 2024, with Trump on the ballot, voters really know a lot about Trump, and they kind of know how they feel about him. And so pro-Trump ads and anti-Trump ads just don't seem to be doing as much,' he said.But political ads aim to do more than just persuade voters. They're also used by campaigns to try to boost enthusiasm.
Elections Political Advertising Voter Persuasion Campaign Spending Election Influence
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