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Several of the videos individually received hundreds of thousands of views and were tagged with “Paid Partnership,” “#ad,” or “#sponsored” labels, according to an NBC. The news comes just over a month before Election Day as former President Donald Trump and Vice President Kamala Harris battle to gain young voters’ support on the platform.
The news comes after TikTok decided to ban all paid political advertisements in October 2019 due to efforts to keep the platform a place where creators could continue to “build joy.” Multiple videos that violated the app’s policy catered to left-leaning causes or political figures. Organizations affiliated with Tom Steyer funded 15 ads encouraging people to register to vote.One video paid for by NextGen America showed a TikTok influencer urging young people to cast votes favoring expanding abortion laws.
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