Are Media is set to relaunch a hard copy of Elle, while Men’s and Women’s Health are also being revived. What is going on?
, once a Pacific Magazines title, returned to print in September 2022 under the auspices of True North Media. Justine Cullen, the editor-in-chief of“I imagined print might drive luxury international advertising and act as a shopfront to legitimise the digital product. I never forecast it would be a huge revenue driver,” Ms Cullen said.“Nobody was more surprised than me that print had the effect it did on our bottom line.
“Nobody I know [reads magazines] ... and if they do, it is a novelty one-off,” said the co-founder of Gen Z-focused online publicationZara Seidler. “I think there are certainly magazines that are playing strongly in the digital space, likethat could see a conversion, but in my mind it is digital [readership] translating to print, not vice versa.
“That’s the beauty of independent publishing. We can say, pens down on the [print] issue, let’s do something clever and timely. In big beast publishing companies where things are siloed, that’s much harder.”
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