Peloton won't bend to public pressure over their new holiday ad.
Peloton is standing its ground on the controversial ad pushing the bike as a great Christmas gift for wives ... even in the face of all the backlash and mockery.
The company pushed back against those ridiculing the holiday commercial -- where a wife receives the bike as a present from her hubby and then documents her fitness journey. Peloton says it's bummed people took it the wrong way but insists there's no reason to yank the ad. A rep for Peloton says,"Our holiday spot was created to celebrate that fitness and wellness journey. While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we’ve received from those who understand what we were trying to communicate."The rep also said their members are constantly pointing out how much the product has changed their lives, especially when it arrives as a gift.
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