Peloton’s new commercial has unsettled women everywhere. Via todayshow
“Our holiday spot was created to celebrate that fitness and wellness journey. While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we’ve received from those who understand what we were trying to communicate.”
Peloton also sent CNBC documents of positive emails it said it had received about the commercial, as well as a Facebook post in support of the spot. The ad, titled"The Gift That Gives Back," opens with the woman receiving the Peloton bike for Christmas. Later, looking timid in a selfie video, she tells the camera,"First ride. I'm nervous, but excited."
The ad shows the woman pedaling furiously on the bike — which sells for a starting price of $2,245 — in her spacious apartment at 6 a.m. for five days in a row and concludes with her watching her yearlong video diary with her husband.The commercial was first released on Nov. 21, but the furor surrounding it reached a fever pitch on Twitter on Monday.
We all need to treasure the things that bring us together as a nation, as a people. Collectively hating on this Peloton ad is that thing.
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