A Peloton holiday ad that was meant to inspire caused a Twitter storm.
Peloton’s new holiday ad was supposed to inspire potential stationary bike customers, but some Twitter users felt it was promoting sexism and unachievable life goals instead.
— Joe W. Bowles II December 2, 2019 Contrary to the commercial: do not give your wife a Peloton bike for a gift. Do not give her exercise equipment for a gift, gentlemen. — MARTIN MORENO December 3, 2019 There was dark humor on the dynamic between Grace and her partner. Comedian Eva Victor spoofed the ad in a video with almost 3 million views. “My husband gave me a Peloton for Christmas,” Victor says in the skit. “Nothing weird about that!” In the end, Victor serves her fictional husband divorce papers.
— Jarrett Bellini December 3, 2019 Amazed at the backlash over the @onepeloton ad!!! I’d be over the moon if my hubby got me a Peloton🙌🏻 Maybe these folk have some personal baggage or issues flaring up while watching the ad? Usually anger is something else..... Richelle Martin, 37, of Frisco, Texas, who runs XXL Peloton Tribe on Facebook, a positive space for bike devotees, says the ad struck a nerve in her group. “People are upset for different reasons — that the woman doesn’t look like she’s enjoying her workout or because of her appearance,” she tells Yahoo Lifestyle. “One person said the husband is ‘abusive.’”
Martin’s own husband gave her a Peloton bike for Mother’s Day last year, a purchase she had eyed for years. For somebody who “hated exercise” and felt self-conscious at the gym, Martin cycles comfortably at home to reach her weight-loss goals, supported by her virtual Peloton community.
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