If the Kansas City Chiefs win Super Bowl LVII and secure their third consecutive championship, they might have to pay NBA legend Pat Riley for the right to use the term 'three-peat' on their merchandise. Riley trademarked the term in 1988 when he was head coach of the Los Angeles Lakers and has reportedly licensed it for substantial sums in the past.
If the Chiefs win Sunday and make history with their third Super Bowl title in a row, one of the biggest winners won't be on the field.Pat Riley, the NBA coaching legend and current president of the Miami Heat, just happens to own the trademark for the term 'three-peat.' He legally locked down the term in 1988 when he was head coach of the showtime Los Angeles Lakers.
team achieves the rarefied air and wins three championships in a row, they may have to pay Riley to use 'three-peat' on their championship merchandise, from hats to shirts.'I understand he's licensed it a few times in the past for $300,000, $600,000. Putting that in 2025 terms, we're already well into the millions,' Roberts said.Earlier this week, CBS News asked Chiefs owner Clark Hunt if he would be willing to pay to put 'three-peat' on merchandise.
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