Pat Riley, the former NBA head coach and current president of the Miami Heat, owns multiple trademarks for the phrase 'three-peat.' This could affect the use of the term on Super Bowl merchandise, as the Kansas City Chiefs have a chance to become the first NFL team to win three consecutive Super Bowls.
Pat Riley, the current president and former head coach of the Miami Heat, owns half a dozen trademarks related to the word"three-peat." That could affect whether it appears on Super Bowl merch.Kansas City Chiefs wide receiver Justin Watson catches a pass the AFC Championship game on Jan. 26. The Chiefs could be the first NFL team to win three Super Bowl s in a row when they face the Philadelphia Eagles next month.
Kristen Roberts, founder and managing attorney of the intellectual property law firm Trestle Law, says trademarks often arise from someone hoping to sell products based on their big idea. "It's like going out there and picking up a penny on the ground," he said."I don't pay any attention to it. If somebody wants to license that phrase, we'll license it to them. But I don't go out and pursue it. We don't sell it; we don't browbeat anybody. If they want it, they go to somebody and they'll pay us a royalty on it."An attorney listed on Riley's trademark documents did not provide a response to NPR before publication.
Law SUPER BOWL TRADEMARK THREE-PEAT KANSAS CITY CHIEFS PAT RILEY NBA NFL
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