Orange wine sales are spiking — here's why it's on summer menus everywhere

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Orange wine sales are spiking — here's why it's on summer menus everywhere
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Connoisseurs approach the storage and consumption of wine delicately. However, regular consumers of liquor are not as thoughtful with storage. Spirits, liqueurs, vermouths, and amaro each have different lifespans, so storing them the same way won't maximize their quality.

Pink is so passé — orange is the preferred wine color at this summer’s smartest poolside soirees, as the ancient, skin contact, skin-fermented or amber glug makes grape strides towards global popularity., and in 2023, US-based alcohol delivery company Drizzly reported an 167% increase in orders for the specialty vino year-over-year, perDespite its name, orange wine gets its color and taste from the way the grapes are aged and processed, not from the citrus fruit.

Instead of removing the skins before aging — which is necessary for white wine production — the skin is kept on the white wine grapes, hence the name “skin contact wine,” for a process similar to that of making red wine.“Orange wine has a different taste profile, especially because of the aging during the winemaking process— more or less one month minimum, and then 12 months of aging in oak,” Bertrand said.

It’s also a conversation starter. Sommeliers will pepper patrons with a bevy of questions about whether they’ll be pairing the glass with food, what kinds of flavors they’re looking for and more, while fellow drinkers at the table may ask what the heck orange wine is and whether they’ll like it, too.“It really does pique curiosity,” explained Jahdé Marley, a wine and spirits educator based in Brooklyn.

, which just celebrated its third anniversary, opened its doors in 2021, boasting itself as the first orange wine store in the world.

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