Crurated's metaverse allows wine enthusiasts to showcase their bottles and host guided collection tours.
Crurated pioneers a metaverse catering to devoted wine connoisseurs, allowing them to showcase their bottles and host guided tours of their collections.Wine, often deemed the elixir of the gods, has enchanted humanity since the beginning of time. With origins spanning overDedicated to offering users an enriching wine curation experience, the London-based company used the latest technology to develop a virtual cellar.
However, even during his time at Google, he found it nearly impossible to access rare wines for his collection, often resorting to auctions where the quality fell short more often than not. “On the dashboard you can see everything that a person buys, you can see what’s new this week. And then you go on auctions and you can see everything that is available. So few things are available on auction, and other things are available at a fixed price,” he continues.
By using a VR headset owners can also visit a portal on the Crurated website and explore their exclusive wine cellar in the metaverse, with Apple users set to join by the end of 2024 through Vision Pro. “In your own virtual cellar, you can see in real-time where the bottle is, whether it’s delivered or still with the producer, depending on whether it has been bottled or not,” says Gaetano.
When new bottles are bought, owners are treated to a virtual unboxing experience rather than receiving a receipt by email, with the possibility to choose where to display them, whether in the dedicated cellar gallery or kept on an “Infinite Wall,” the company’s virtual interpretation of a traditional wine cave.
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