Nike launched its first children's subscription service, Nike Adventure Club, which it's calling a 'parent's best friend.'
Kelly TykoNike has a new solution for kids' growing feet and changing tastes.
“We’re backed up with submissions for Nike Adventure Club, so we've added you to our waitlist,” the Nike Adventure Club website says when entering for more information. “Expect an email soon with your exclusive access link to join our club.” Nike had tested the program for two years as a pilot under the name “EasyKicks,” which had 10,000 members.
According to the American Podiatric Medical Association, children’s shoe and sock sizes may change every few months as a child’s feet grow.
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