Nike is launching a shoe-subscription program for kids in a move to capitalize on a $10 billion market

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Nike is launching a shoe-subscription program for kids in a move to capitalize on a $10 billion market
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The Nike Adventure Club subscription service will allow parents to pay a monthly fee in exchange for new kids' shoes multiple times a year.

Nike is launching a subscription program for kids' shoes this week, the company announced Monday. The Nike Adventure Club will allow parents to pay a monthly fee in exchange for new shoes multiple times a year. The kids' sneaker market is estimated to be worth an annual $10 billion, Reuters reported. Kids' feet are constantly growing. Now, Nike has a solution.

Nike is launching a subscription program for kids' shoes this week, the company announced Monday. The Nike Adventure Club will allow parents to pay a monthly fee in exchange for new shoes multiple times a year. The kids' sneaker market is estimated to be worth an annual $10 billion, Reuters reported. Kids' feet are constantly growing. Now, Nike has a solution.

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