Parents enrolled in the Nike Adventure Club can order shoes for their kids ages 2 to 10 either on a quarterly, bimonthly or monthly basis, paying monthly fees of $20, $30 or $50, respectively.
, with their child churning through sizes or roughing up their shoes on the playground. That adds up to a lot of shoes.
Cunha said he sees children under age 3 needing new shoes three to four times a year, with children ages 4 to 8 needing two to three new pairs a year, and children 8 to 12 needing about two pairs a year. "But if the child is playing a lot of sports, you don't need to wait that amount of time," he said. "If there's wear and tear ... the point of the shoe is to protect the foot.
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