Getting the NBA’s next round of media rights deals completed is an extremely complex proposition.
NBA Commissioner Adam Silver talks to reporters before Game 1 of basketball’s NBA Finals between the Boston Celtics and the Dallas Mavericks, Thursday, June 6, 2024, in Boston. BOSTON — Getting the NBA’s next round of media rights deals completed is an extremely complex proposition, Commissioner Adam Silver said Thursday, especially because nobody can say with any certainty what the viewing landscape will look like in the future.
The expectations, from networks and others involved in the process, is that the new agreements will be for 11 years and could exceed $70 billion in total value. Those would smash the existing norms for both value and deal length; the current one is nine years, $24 billion. Warner Bros. Discovery CEO David Zaslav sounded an ominous note in late 2022, saying that Turner and WBD “don’t have to have the NBA” once their current deal expires. If WBD is not part of the next deals, one of the most recognizable changes for fans could be the demise of the highly popular “Inside the NBA” program featuring former NBA stars Charles Barkley, Shaquille O’Neal and Kenny Smith.
Silver calls Clark “an incredible talent” and says all the attention she helps brings is good for the game — while noting that the growth of the fan base for the women’s game didn’t start just now, either. He also said it can’t be ignored that there are “larger societal issues at work … some having to do with race” when discussing the attention Clark generates and how that is received.
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