Getting the NBA’s next round of media rights deals completed is an extremely complex proposition, Commissioner Adam Silver said Thursday, especially because nobody can say with any certainty what the viewing landscape will look like in the future.
NBA Commissioner Adam Silver talks to reporters before Game 1 of basketball’s NBA Finals between the Boston Celtics and the Dallas Mavericks , Thursday, June 6, 2024, in Boston. BOSTON —
The expectations, from networks and others involved in the process, is that the new agreements will be for 11 years and could exceed $70 billion in total value. Those would smash the existing norms for both value and deal length; the current one is nine years, $24 billion.Doris Burke on calling NBA Finals: ‘I am sort of mindful that there is something meaningful here’“We tend to do long-term deals,” Silver said. “We think that’s good for the stability of the league.
Silver has been very clear on the order of his top agenda items in recent seasons, those being preserving labor peace and getting a new media deal . Then the league, at some point, will turn its attention toward adding new franchises.
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