.BALENCIAGA has unveiled a giant billboard featuring iamcardib on the side of the MuseeLouvre.
TAKING THE LOUVRE: Beyoncé and Jay-Z took over the Louvre in Paris for the shoot of their “Apes–t” video in 2018. Cardi B is taking it to the next level with the unveiling on Tuesday of a giant billboard on the side of the museum featuring her debut in a Balenciaga advertising campaign.
The image is part of the Kering-owned label’s winter campaign, which it said was self-styled and self-produced during lockdown by its network of friends, which also include American artist Eliza Douglas, a regular on the Balenciaga runway. Nonetheless, the label emphasized the jarring domestic settings used for the ads, which include closets, bedrooms and backyards.
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