.iamcardib is the first celebrity face of BALENCIAGA in years.
Since taking over as creative director in 2015, Demna Gvasalia has won numerous celebrity fans , but he's mostly relegated the VIPs to the front row. On the runway and in advertising campaigns, Gvasalia gravitates toward street casting, a few select"friends of the house" , and lesser-known models. In fact, he's only ever used"supermodels" a handful of time on the runway. Alek Wek and Catherine McNeil appeared on his spring 2017 runway, which.
With a debut on the side of the Louvre, its certainly a loud pronouncement. Cardi seems to be excited."Ya lookin at the face of a @Balenciaga campaign!" she wrote on Instagram."I remember how I felt seeing myself on a billboard in NYC Times Square but PARIS! Wish I was there to see it in person!"
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