Leaked contracts reveal Meta is offering significant financial incentives to popular TikTok creators, paying up to $50,000 per month for exclusive content on Instagram Reels. The deals, spanning six months, require creators to post up to 10 Reels exclusively on Instagram per month and include exclusivity agreements ranging from posting new content to keeping videos on the platform for at least three months. Meta also launched a 'Breakthrough Bonus' program offering up to $5,000 over three months for creators posting Reels on Instagram and Facebook. This move comes amid uncertainty surrounding TikTok's future in the US and Meta's attempts to capitalize on the situation.
leaked contracts show that Meta is paying select TikTok creators — who have over one million followers on the platform — up to to $50,000 per month to post exclusive content to Instagram Reels.
The contracts span six months and require them to post up to 10 Reels exclusively on Instagram per month., the payouts range from $50,000 per month for six months, for a total of $300,000 at the higher end, to $2,500 per month over six months, for a total of $15,000 at the lower end.The contracts have exclusivity agreements that range from posting new, never-before-seen short-form video content on Instagram to keeping videos exclusively on the platform for at least three months.
Other contracts state that creators must post twice a month on their primary platform , promoting their content on Instagram, and encouraging their fans to follow them on Instagram via the link in their bio.reports that Meta also launched a “Breakthrough Bonus” program last week to lure TikTok creators to the platform.
The compensation is up to $5,000 over three months for posting reels on Instagram and Facebook. Meta declined to comment on the specifics of these deals toMeta’s bold move to lure creators to its platform comes as the future of TikTok hangs in the balance.giving the Chinese-owned video app more time to find a U.S. buyer.and hopes there will be a bidding war for the platform.
However, it still remains unclear whether ByteDance, TikTok’s China-based owner, would be willing to sell the platform, even if the deal were facilitated by Trump.” a near-clone of TikTok’s video editing app CapCut that briefly went offline this month.
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