Meta is launching a new bonus program aimed at attracting TikTok creators to its platforms, particularly Facebook and Instagram. The program offers up to $5,000 over 90 days to creators who share a minimum number of Reels on both platforms. Meta is also providing free trials of Meta Verified and extending the length of Reels on Instagram to compete with TikTok.
The TikTok ban may have lasted only a few hours , but Meta is still trying to capitalize on its rival’s tenuous future. Meta has rolled out a new “According to Meta, the bonus program is open to US adults who “have an existing presence on a third party social app that you can link or already have linked during the application process.” Participants will also be required to create a professional account on Instagram and a page on Facebook .
If accepted, creators will then be able to earn up to $5,000 over a 90-day period in exchange for sharing “at least 20 reels on Facebook and 10 reels on Instagram posted natively within each app within each 30-day bonus period” and sharing “on at least 10 separate days within each 30-day bonus period.
The breakthrough bonuses are just one of the ways Meta is attempting to lure TikTok creators to its platforms. The company is also offering some creators, including those in the “breakthrough” program, a free one-year trial subscription to Meta Verified, which providesand extra perks like impersonation protection. The company also recently extended the length of Reels on Instagram, from 90 seconds toin exchange for posting their content on Reels first.
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