Instagram Tests One-Tap Pause Feature for Reels, Eyes TikTok Opportunity

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Instagram Tests One-Tap Pause Feature for Reels, Eyes TikTok Opportunity
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Meta is testing a long-awaited pause feature on Instagram Reels that will allow users to start and stop videos with just one tap. This move comes amid TikTok's uncertain future in the U.S. with potential for a ban. Instagram users previously had to tap and hold to pause videos, unlike TikTok's single-tap functionality. Meta is also launching a new video editing app called Edits to compete with ByteDance's CapCut.

The new feature is the latest sign that Meta is looking to capitalize on TikTok's uncertain future in the U.S.is testing a long-awaited pause feature on Instagram Reels that will allow users to start and stop videos with just one tap.

The new feature is the latest sign that Meta is looking to capitalize on TikTok's uncertain future in the U.S. after itearlier this month. The popular short-form video app, which is owned by the Chinese company ByteDance, could be banned for good on April 5 and is still unavailable on the Apple and Google app stores.The pause feature is currently available to a small group of users around the globe, Meta said. The company was unable to specify when it will roll out more broadly.

Thousands of users have left comments and taken to other social media to lobby for a Reels pause button.FDA approves Vertex's non-opioid painkiller, first new kind of pain medicine in decades Besides the Reels pause button, Meta this month has announced a new video editing app called Edits that will compete directly with ByteDance's CapCut editing app. Edits will launch in February, Instagram chief Adam Mosseri said"We're going to learn what's going to happen with TikTok, and regardless of that, I expect Reels on Instagram and Facebook to continue growing," Meta CEO Mark Zuckerberg said on a call with analysts Wednesday.

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