Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and YouTube, CNBC has learned.
The contract also requires three months of posting exclusivity on Instagram's Reels short-form video product before the creator can post content elsewhere.
The contract reviewed by CNBC is an example of a mid-tier deal that Meta is offering to creators. The social media company is also offering terms varying in amount of deliverables and compensation based on the size of the audience, according to people familiar with the matter.that Instagram is offering creators with large TikTok followings cash bonuses ranging from $10,000 to $50,000 per month for a creator to shift their videos to Instagram Reels.
Jumping from one platform to another does not guarantee success for creators. Many who were popular on TikTok can struggle to develop an audience on other apps.
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