Mariacarla Boscono teamed up with the sportswear brand K-Way for her first fashion collaboration, where she served as designer, photographer, and model.
, Donatella Versace, and Pierpaolo Piccioli, Boscono has become synonymous with the irreverence and glamour of Italian style. Still, it took nearly three decades as a fashion insider before Boscono felt ready to take up the mantle of designer. This week the star unveiled her first collaboration with outerwear brand K-Way: The collection features outdoorsy essentials like rain jackets, leggings, and swimsuits.
After being introduced to the team by mutual friends who knew of her fondness for the label, Boscono began conversations with the creative team. “They’ve become like family,” says Boscono. “I learned that they base their work on these strong values—family, integrity—which align with my own, so I knew this could be a good fit.” Boscono was actively involved in all aspects of the project, taking on the roles of artistic director, campaign photographer, and model.
Naturally, there is a packable raincoat, but Boscono’s is reversible and covered in abstract botanical print she designed herself.is present, but the sporty, streamlined design skews closer to surf gear than the slinky suits you’ll see on your Instagram feed. Designed in a quick-dry material with UPF 50 sun protection, it can be paired with matching leggings or even jeans.
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