You can sip with us ☕ See inside Nespresso and ChiaraFerragni's Instagrammable café.
After taking over the worlds of fashion and beauty, Italian digital entrepreneur and influencer Chiara Ferragni is branching out via her latest partnership with coffee maker Nespresso.
The location, decked in pink co-branded wallpaper and decorated with gray sofas and branded cushions bearing the eye emoji and Nespresso logos, will stay open until July 18. The venue’s outdoor space was also refurbished Ferragni-style, with rattan chairs and sofas as well as vases of greenery, in addition to a coffee-to-go station for takeaway service.
“Nespresso is always looking for partnerships with opinion leaders with whom we share the same mission and values,” said Stefano Goglio, general manager Nespresso Italy. “There’s indeed a playful touch to this collaboration but what drew us to Chiara is her story of female digital entrepreneurship and her trendsetter attitude, instrumental in conveying our common values of quality, innovation and sustainability,” he said.
Describing Ferragni as a role model, Lundstrom offered that by tapping the digital personality — who has a cult following of 23.8 million people on Instagram alone — Nespresso is reaching out to a younger generation and engaging with them.
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